8 Social Media Analytics Tools for Better ROI

Looking to improve your social media campaigns and track ROI effectively? This guide covers 8 tools that help you analyze performance, monitor trends, and make data-driven decisions. Whether you're managing Instagram, TikTok, or multiple platforms, these tools offer features like competitive benchmarking, real-time tracking, and ROI measurement.

Key Tools and Features:

• Hootsuite Insights: Cross-platform tracking, AI-driven suggestions, and competitive benchmarking.
• Sprout Social: Advanced reporting, sentiment analysis, and demographic insights.
• Socialbakers: Predictive analytics, ROI attribution, and tailored Instagram/TikTok metrics.
• Iconosquare: Real-time Instagram/TikTok engagement tracking and scheduling tools.
• Keyhole: Hashtag analytics, influencer tracking, and trend analysis.
• Rival IQ: Competitive intelligence, industry benchmarks, and customizable dashboards.
• Cyfe: Centralized dashboards for KPI tracking and custom metrics.
• Google Analytics: Free tool for tracking social media ROI and user journeys.

Quick Comparison Table

Tool	Platforms Supported	Key Features	Price (Starting)
Hootsuite Insights	Multi-platform	AI suggestions, sentiment analysis	Custom pricing
Sprout Social	Multi-platform	Demographic insights, reporting	$99/user/month
Socialbakers	Instagram, TikTok, Facebook	Predictive analytics, ROI tools	$200/month
Iconosquare	Instagram, TikTok	Real-time tracking, scheduling	$49/month
Keyhole	Multi-platform	Hashtag & influencer analytics	Custom pricing
Rival IQ	Multi-platform	Competitive benchmarking	$199/month
Cyfe	Multi-platform	Custom KPI dashboards	$29/month
Google Analytics	Multi-platform	Conversion tracking, user journeys	Free/$150,000 (GA 360)

Choose a tool based on your budget, platforms, and specific needs. For small businesses, Google Analytics or Cyfe are great starting points. Larger teams may benefit from advanced options like Sprout Social or Hootsuite Insights. Dive into the article for detailed insights on each tool.

7 Best Tools for Social Media Analytics

1. Hootsuite Insights

Hootsuite Insights brings together data from various platforms into a dashboard designed to focus on ROI. As highlighted earlier, this tool applies key analytics principles to deliver effective social media monitoring and analysis.

Key Features:

• Real-time tracking of engagement
• Monitoring performance across platforms
• AI-driven content suggestions
• Visual recognition for identifying brand mentions
• Tools for comparing competitors

One standout feature is its social listening capability, which tracks brand mentions across social media, news outlets, blogs, forums, and even audio content ^[2]. Its competitive benchmarking tools provide detailed market analysis to help businesses make informed decisions.

Main Capabilities:

• Performance: Tracks metrics like reach, engagement, video views, and audience growth
• Content: Measures post performance, offers scheduling tools, and provides AI-based recommendations
• Brand: Monitors mentions and analyzes sentiment
• Integration: Works seamlessly with platforms like Google Analytics and Adobe Analytics

For campaign improvement, Hootsuite Insights uses AI to suggest:

• Themes that perform well
• Best posting times based on audience behavior
• Benchmarks for comparing performance to industry norms
• Opportunities for growth across platforms

2. Sprout Social

Sprout Social stands out by offering detailed audience insights and tools that link social media efforts directly to business results. According to the platform, its analytics can speed up campaign adjustments by 28% ^[1].

Key Features:

• Filter content performance by tags or types
• Create custom reports with dynamic sharing options
• Analyze share of voice
• Track brand sentiment

The Listening tool provides a deep dive into audience demographics, brand sentiment, and share of voice. It also tracks Instagram and TikTok metrics, such as story views, saves, and hashtag performance, alongside website conversion data.

Pricing starts at $99 per user per month for basic analytics, with custom pricing available for enterprise needs. Its advanced filtering tools help marketers pinpoint high-performing content and the best times to post, delivering actionable insights for campaign improvement.

Sprout Social integrates seamlessly with Google Analytics and Adobe Analytics, offering a unified view of performance. This connection ties social media engagement to website traffic and conversions, making it easier for marketers to refine strategies and measure ROI effectively.

3. Socialbakers

Socialbakers provides tools to analyze brand performance across various platforms, offering tailored analytics for Instagram Stories, TikTok videos, and Facebook metrics. Similar to Sprout Social, it connects social media engagement to business results through Google Analytics integration. Its AI pinpoints the best times and formats for content.

Key Analytics Features:

• Cross-platform performance tracking
• Competitive analysis
• Audience behavior insights
• ROI attribution models
• Platform-specific analytics

Socialbakers is particularly effective in analyzing Instagram Stories engagement, TikTok video performance, and Facebook page data. Pricing starts at $200/month for basic analytics and goes up to $1,000/month for predictive insights and premium support. Higher-tier plans also include access to dedicated account managers.

For campaign improvements, Socialbakers offers predictive insights focused on ROI, enabling marketers to:

• Anticipate content performance
• Identify emerging trends
• Adjust strategies mid-campaign
• Measure ROI across different platforms

This tool simplifies complex social data, turning it into actionable insights that help businesses refine their strategies and make better decisions about social media investments.

4. Iconosquare

Iconosquare focuses on analytics for Instagram and TikTok, offering tools to track engagement in real time and measure content performance. Its dashboards are designed to showcase important ROI metrics, similar to Socialbakers' platform-specific approach, but tailored specifically for visually-driven networks.

Key Analytics Features:

• Real-time tracking for posts, stories, and reels
• In-depth audience behavior insights
• Performance metrics for content
• Advanced hashtag tracking
• Automated scheduling with posting suggestions

The platform excels at breaking down content performance with detailed insights. Its user-friendly dashboards use clear visuals to help marketers spot trends and find areas for improvement.

Plans	Pro Plan ($49/mo)	Advanced Plan ($79/mo)
Profiles Tracked	Up to 3	Up to 5
Historical Data	3 months	6 months
Competitor Analysis	Basic	Advanced
Team Members	1	3
Post Scheduling	Yes	Yes + Calendar View

Users have reported a 20% boost in engagement rates ^[2]. Like Sprout Social, Iconosquare connects engagement metrics to conversions. Its integration tools allow users to:

• Schedule posts across several platforms
• Create detailed ROI reports
• Track competitor activity

For campaign tracking, Iconosquare offers customizable dashboards that emphasize key metrics, helping marketers adjust strategies to stay focused on ROI.

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5. Keyhole

Keyhole stands out as a tool for managing campaigns across multiple platforms, offering detailed insights into social interactions. It analyzes billions of data points from major platforms, providing ROI-focused reports through customizable dashboards. Its real-time tracking highlights engagement trends and potential conversion opportunities.

Key Analytics Features:

• Tracking performance across different platforms
• Monitoring brand sentiment and mentions
• Detailed hashtag analytics
• Tools for identifying influencers
• Suggestions for improving campaign performance

Keyhole delivers precise metrics on engagement and conversions, helping brands measure the impact of their campaigns. Its data-driven approach refines content strategies and posting schedules for better results.

The platform also excels in tracking influencer campaigns, showing how engagement leads to conversions. This is particularly helpful for teams juggling several campaigns at once.

Its trend analysis tools pinpoint effective hashtags and trending topics, enabling brands to adjust their campaigns quickly. This makes Keyhole a strong complement to tools like Iconosquare while offering deeper, more detailed insights.

6. Rival IQ

Rival IQ takes social media analytics a step further by offering cross-channel competitive intelligence. While platforms like Iconosquare focus on visual platforms, Rival IQ delivers insights across multiple channels, helping marketers measure performance and stack up against competitors.

Core Analytics Features:

• Real-time tracking for Facebook, Instagram, and LinkedIn
• Competitive benchmarks and industry analysis
• Customizable dashboards for monitoring ROI
• Automated alerts for performance shifts

Rival IQ combines real-time data with competitive benchmarks to help businesses identify areas for improvement. Its dashboard showcases key metrics like engagement rates, follower growth, and content performance, all compared to industry averages.

Key Capabilities:

• Performance Tracking: Daily updates for Facebook and Instagram data refreshed every 64 hours
• Competitive Analysis: Industry benchmarks and competitor comparisons
• Reporting: Customizable reports with automated scheduling options

Pricing starts at $199/month, with options scaling up to enterprise-level solutions. Like Sprout Social, Rival IQ integrates seamlessly into existing marketing stacks, linking engagement metrics to overall performance.

With a 4.5/5 rating on G2, 85% of users report improved ROI thanks to its competitive benchmarking tools ^[2][3]. Additionally, users who leverage its analytics see a 20% boost in engagement rates ^[2].

Rival IQ’s trend alerts and content suggestions make real-time adjustments possible, bridging the gap between data analysis and actionable results.

7. Cyfe

Cyfe is a handy tool for teams that want to track campaigns and social metrics all in one place. It provides a centralized dashboard that brings together social media analytics and real-time KPI tracking. Its standout features include the ability to create custom metrics and automate reports across various platforms.

Key Analytics Features:

• Tracks social media performance across multiple platforms
• Monitors KPIs in real time
• Allows creation of custom metrics
• Includes an automated reporting system

Pricing ranges from $29/month for basic tracking to $89/month for advanced enterprise dashboards.

Standout Features:

• Build your own ROI metrics
• Track performance across different platforms
• Get real-time alerts for campaigns

Cyfe's customizable dashboards are designed with ROI in mind, letting marketers focus on the metrics that matter most - whether that's engagement rates or conversions. The real-time alerts help teams quickly tweak and improve campaigns as needed.

For presenting ROI, Cyfe offers visual tools that make it easier to communicate impact to stakeholders. It works well alongside tools like Iconosquare for platform-specific insights while also offering a broader cross-channel view, similar to Rival IQ.

8. Google Analytics

Google Analytics is a go-to tool for tracking social media ROI, offering a wide range of analytics features. While it's primarily recognized for website tracking, its social media capabilities make it a strong choice for evaluating campaign performance across various platforms.

Key Features:

• Advanced audience segmentation
• Custom goal and conversion tracking
• Integration with leading social platforms
• Real-time performance monitoring
• Multi-channel analysis

By using UTM parameters and conversion tracking, you can trace a user's journey from a social media post to a specific action, like a sale or a signup. This level of detail helps marketers understand the exact ROI of their efforts. The platform's audience segmentation tools also make it easier to focus on the most engaged users.

Pricing Options:

Version	Features	Ideal For
Free	Basic reporting, standard conversion tracking, real-time analytics	Small to medium businesses running straightforward campaigns
GA 360	Advanced attribution, BigQuery integration, SLA support	Enterprises needing deeper insights and integrations

One of Google Analytics' strengths is its integration with tools like Google Ads and Tag Manager. This creates a unified view of marketing efforts, allowing you to follow the entire customer journey - from social media interaction to final conversion. It also tracks key metrics like bounce rates, session lengths, and conversion rates, giving you a detailed look at campaign performance.

With A/B testing and customizable dashboards, you can monitor ROI and adjust campaigns based on real-time data. You can also set up custom goals tailored to your social media campaigns, making it easier to measure outcomes like lead generation or sales instead of just basic engagement metrics.

Choosing the Right Social Media Analytics Tool

Picking the best social media analytics tool can make a big difference in how effectively you track and improve your marketing efforts. The decision often comes down to your budget, the platforms you prioritize, and the features you need.

For those on a tight budget, free tools like Google Analytics can be a great starting point. If you're focusing on specific platforms, some tools stand out: Iconosquare is excellent for Instagram, while Keyhole shines for Twitter insights. Need to manage multiple platforms? Tools like Hootsuite or Sprout Social provide unified dashboards, making it easier to track performance across channels.

• Small businesses might lean toward free or affordable options like Google Analytics or Cyfe.
• Larger enterprises often benefit from premium solutions such as Hootsuite or Sprout Social, which offer advanced features.

Once you've narrowed down the platforms that matter most to your strategy, focus on finding tools that match your goals. For example, Rival IQ and Sprout Social are great for competitive benchmarking. If you're tracking hashtags or engagement, Keyhole is a solid choice. And for connecting social media efforts to business results, Google Analytics is hard to beat.

With 71% of marketers already using social media analytics to measure campaign success ^[2], having the right tool in your arsenal is essential for crafting strategies that drive real results.

FAQs

What is the best analytics tool for social media?

The right social media analytics tool depends on your goals, budget, and team size. Here's a quick comparison to help you decide:

Tool	Best For	Key Features
Hootsuite Insights	Enterprise teams	Tracks analytics across multiple platforms
Sprout Social	Large agencies	Offers team collaboration and detailed reporting
Google Analytics 4	Small businesses	Monitors website traffic at no cost
Keyhole	Campaign tracking	Provides real-time hashtag and keyword insights

For small businesses, Google Analytics is a great free option. Meanwhile, larger teams might find Sprout Social (starting at $399/month) worth the investment for its advanced features ^[1]. Interestingly, nearly half of marketers face challenges in tracking ROI effectively ^[2].

To choose the right tool, think about your key platforms, reporting needs, and budget. For instance, small businesses may prioritize free or low-cost tools, while enterprise teams might need more advanced options like Hootsuite or Sprout Social. Pick a tool that aligns with your goals to effectively track and improve your social media ROI.

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